Customers are increasingly demanding their technology providers to operate globally. IBM acts as a consultant to ISVs as they look to establish themstlelves in new markets. The vendor provides technical help, advice on the localization of their products, and how to get connected to local partners. IBM currently has 33 Innovation Centers around the world where partners can go to for such assistance, or they can connect with the centers virtually. IBM expects to launch an additional three centers later this year, mostly in Eastern Europe.