Thursday, March 01, 2007

Stephen Cooper Video

The first question the CEO asked him was if the company was spending to much money on information. This is a difficult question to answer because it is hard to value or put a quantitative measure on how much information is worth. You can't see information as an asset on your balance sheet, so it is intangible asset that could be measured in the same way goodwill is. When Mr. Cooper spoke about who owns your information, he said that you think you own your own information but that is not the case. Many companies such as Choice Point have bought people's personal information. The information supply chain can be compared to a manufacturing supply chain. First you need to gather information ( raw materials) , then transform the data, and present the data so that you can understand and use it.

During Hurricane Katrina the main problem that the red cross faced was that they didn't have enough internal resources in order to respond to this huge disaster. In order to respond they needed to interact and collaborate with other IT companies. With the help of the other IT companies, the Red Cross was able to help about 4 million people. This was about 20 times as much people to help compared to the second worst natural disaster in the US that incurred in Florida.

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