AOL Expands to India
AOL is expanding business to India to hope to reach an increasing online population in Asia. The websites are free, but AOL is hoping to generate profits from advertising. The new portal launched this past Thursday. The websites have been launched in English because it is commonly used in business practices throughout Asia. (Probably due to globalization, you think!?) Only a small percentage of the population speaks English, but as the global economy continues to expand, more and more are expected to learn. The sites will offer free e-mail accounts, search engine services powered by Google, and links related to pop-culture in Asia.
‘“India is one of the world’s fastest-growing online markets, and our India portal will help us compete for users and advertisers in this important region,” Ron Grant, AOL’s president and chief operating officer, said in a statement.’
AOL is expanding business to India to hope to reach an increasing online population in Asia. The websites are free, but AOL is hoping to generate profits from advertising. The new portal launched this past Thursday. The websites have been launched in English because it is commonly used in business practices throughout Asia. (Probably due to globalization, you think!?) Only a small percentage of the population speaks English, but as the global economy continues to expand, more and more are expected to learn. The sites will offer free e-mail accounts, search engine services powered by Google, and links related to pop-culture in Asia.
‘“India is one of the world’s fastest-growing online markets, and our India portal will help us compete for users and advertisers in this important region,” Ron Grant, AOL’s president and chief operating officer, said in a statement.’
"AOL also updated its Canadian portal Thursday, and updates to others are to come as AOL seeks to unify the user experience worldwide, while offering content of local and personal interest.
The Internet population in the United States has largely plateaued, with 70 percent of U.S. adults now online, according to the Pew Internet and American Life Project.
That means opportunities for growth are largely abroad. India has about 8.5 million Internet users, out of 1.1 billion people, according to government figures."
The Internet population in the United States has largely plateaued, with 70 percent of U.S. adults now online, according to the Pew Internet and American Life Project.
That means opportunities for growth are largely abroad. India has about 8.5 million Internet users, out of 1.1 billion people, according to government figures."
Because the majority of the population in the United States is now online, AOL is tapping into new markets. Can you imagine what it will be like when the entire world is online??
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